Strategic Plan

2020-2023 Strategic Plan

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Jacquie Eales Chair

Jacquie is a research manager with Research on Aging, Policies and Programs (RAPP) in the Department of Human Ecology at the University of Alberta. For the past 25 years, Jacquie has focused on increasing the body of knowledge about older adults that helps us understand their quality of life. She is a strong advocate for older adults and their families, and works collaboratively and effectively with relevant policy, practice, and advocacy partners. Jacquie chose to volunteer for the GEF Seniors Housing Board because she wanted to make a difference in her community. Much of her previous work focused on changes to federal legislation to allow for better support to family caregivers of veterans; and to provincial legislation providing job protection to caregivers. Jacque felt it was time to focus her energy on making a meaningful difference at a local level.

Jacquie is passionate about enriching the lives of older adults. Jacquie learned about the global grassroots Cycling without Age program, which gives older person “the right to wind in their hair” by taking them on a bike ride. She knew she had to bring this project to GEF. After acquiring a trishaw (a specially designed electric bike), adventures were ready to be had. Jacquie remembers greeting a resident who signed up for a ride and the wonderful conversations and memories the resident had while on the bike. The simple act of taking an older person for a bike ride reconnects them with nature, people in their community and their place in the world.

In her spare time, Jacquie loves playing with her two grandchildren and hosting intergenerational family gatherings. She also enjoys making handmade cards, photography and seeing new places in her travels.

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2016.

Francine is a dynamic leader with over 25 years of professional experience in healthcare and human services, leading and implementing initiatives in complex organizations. Francine maintains a professional designation as a registered health professional (Recreation Therapist) and has practiced in a variety of health care settings serving patient populations in geriatrics, dementia care, developmental disabilities and mental health. Francine chose to volunteer for the GEF Seniors Housing Board because she has always been passionate about seniors! The mission, vision and values of GEF align perfectly with her own values. Francine strongly believes that seniors need to have quality housing, supports, programs and services that enhance their quality of life, so they can continue to thrive and live their best lives.

The seniors of Francine’s family, great-grandparents and grand aunts and uncles, helped raise her. Those seniors are who helped shaped her into the person she is today. She had the privilege of growing and learning from strong, smart, beautiful and resilient seniors who always put family first. The memories, lessons, and connections fostered and learned from the seniors in her family remain to this day. Francine is motivated to engage and learn from seniors.

In Francine’s spare time, she loves being active and getting exercise, especially playing tennis, badminton and pickleball. She loves to travel and spend time with family and friends and take in the arts and entertainment in any form. To Francine, a life without art is no life at all!

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2017.

Marny Conlon is the owner of Plenum Management Consulting. Now semi-retired, Marny helps small start-up companies identify their greatest potential for success. Prior to this venture, Marny spent most of her career in health and para- health organizations, building high-performance teams and championing innovation. Marny chose to volunteer for the GEF Seniors Housing Board because of the increasing seniors population. She wanted to contribute to highlighting their challenges and giving those individuals a voice.

Her passion for seniors comes from watching her grandmother take diving lessons at the age of 70, and having many adventures up until her death. Marny believes all seniors should be in an environment where they are safe and able to create their own adventures.

In Marny’s spare time, she enjoys spending time with her friends and family, reading, fitness and creating adventures of her own!

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2019.

Debbie has a professional accounting designation and has applied it across numerous industries to arrive in an HR Pension and Benefits role where she created an innovative pension plan that garnered corporate accolades, and national interest. To balance Debbie’s fast-paced professional life, she has volunteered her expertise for nearly 20 years with corporate, non-profit and humanitarian boards. Debbie chose to volunteer for the GEF Seniors Housing Board because of her passion for helping those who require assistance in obtaining the services and aids needed to live a full life.

Debbie first heard of GEF Seniors Housing from her aunt, who has been living in a GEF Community for years and loving it! Since then, Debbie has shifted her passion to focus on creating a community for seniors who can have their housing needs met in a respectful and meaningful way.

In her spare time, Debbie enjoys gathering with her family to golf and camp and heading to Phoenix, AZ to continue golfing during the cold Edmonton winter.

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2019.

John has been at Fluid Life, an Edmonton based laboratory that specializes in equipment maintenance and reliability for mining, construction, power generation and other industries for 17 years. In his current position of Account manager, he performs sales and training presentations, implement Predictive Maintenance programs, and help ensure the retention and growth of a large customer base. John also is the owner/operator of Home tech SOS, a small company that specializes in the installation of wall mounted TVs and other electronics. John chose to volunteer for the GEF seniors Housing board because he believes that being of service is the most important thing a person can do. He enjoys working with others to create the best possible situation for everyone. Helping seniors had become a passion of his and GEF Seniors Housing is an organization with a vision and mission that he could support. 


John is passionate about seniors because he believes they deserve quality and affordable housing without the complexity and frustration of navigating the system in this technological age. He learned firsthand about the needs and challenges seniors face while helping family members through  various seniors’ resources, including accessing affordable housing.   

In John’s spare time, you will often find him doing yard work, DYI projects around the house or working on his side business. He often goes for hikes in the river valley, Chickakoo Lake or Elk Island and he likes to travel to the mountains and BC. John enjoys riding motorcycles and taking in the many festivals, sports, music events and other attractions the great City of Edmonton has to offer.

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2021.

Don recently retired as President and CEO with the Grande Prairie Regional College and is a leadership and governance enthusiast with over 30 years’ experience at the executive level in the government and public sectors. Don believes strongly in open communication and has a gift for successful change management. He has a proven ability to build social and political networks within the greater community while at the same time, building a model of collaboration that effectively integrates people and business.  

Don chose to volunteer with GEF Seniors Housing because he wants to give back to his community and improve the quality of life for older adults. Don is widely regarded as a leader who cares deeply about people and his community. 

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2021.

Paul is a partner at the Edmonton-based law firm of Ogilvie LLP, assisting clients in Alberta, the Northwest Territories and Nunavut. His legal practice is focused on business law and real estate development. Paul chose to volunteer for the GEF Seniors Housing Board because of the opportunity to contribute to the lives of seniors in the Edmonton area. By increasing the amount of affordable housing available, senior’s quality of live can be positively impacted!

Paul is passionate about seniors because they represent a large population in our society, but our focus tends to be very youth-oriented. With that focus, we undervalue the contributions that seniors have made and continue to make with the wealth of knowledge and experience they possess.

In his spare time, Paul enjoys outdoor activities with his family, like hiking, backpacking, camping, downhill skiing, snowshoeing and motorcycling.

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2019.

Shawn Parchoma is an accomplished public policy and external relations leader with 10+ years of experience across the public and private sectors. Shawn has developed positive relationships with all levels of government and policy makers around the world. Shawn chose to volunteer for the GEF Seniors Housing Board because he is passionate about housing policy for marginalized and vulnerable communities. He believes housing is directly connected to physical and mental health outcomes and wanted to contribute his skills in policy, advocacy, and stakeholder relations to an organization and issue that he is passionate about.

Shawn is passionate about seniors because they built our community and he believes it’s our responsibility to ensure they have safe, affordable and dignified housing and services. While helping his grandparents’ transition from their lifelong home to seniors housing, he quickly learned the real-life struggles of housing, accessibility, affordability and quality that seniors face.

In Shawn’s free time, he and his partner enjoy travelling internationally, camping in the mountains and being in the great outdoors with their Boston Terrier, Wilma. Shawn also volunteers his time with Edmonton’s Food Bank and various LGBTQ2S+ organizations and events in Edmonton and across Canada.

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2020.

Tracy is a leader in healthcare philanthropy at Covenant Foundation, and previously at the Canadian Breast Cancer Foundation. She has demonstrated the ability to take a vision and make it a reality through sound strategy, development, communications, fundraising and community stakeholder engagement. Tracy chose to volunteer for the GEF Seniors Housing Board because, for the past 20 years, she has worked to foster a connection with Albertans in an effort to understand their values, perspectives and needs as it relates to their health and well-being.

In Tracy’s spare time, she enjoys travelling, going to movies and sporting events, and spending time with her husband and three teenage sons and friends.

Appointed to the GEF Seniors Housing Board of Directors on May 1, 2020.